Go-to-Market Strategy for Founders and Growth Companies

I’m Julia Ochinero, founder of Ochinero GTM.

I help companies launch new ventures, enter new markets, and bring clarity to marketing organizations when internal resources are stretched.

When positioning is unclear, teams are misaligned, or growth stalls, the issue is rarely effort — it’s structure.

I design and lead go-to-market systems that create narrative clarity and align teams across marketing, sales, and product.

When to Call Me

Companies typically bring me in when they are navigating one of the following situations:

  1. Launching a new venture, product, or business unit.
  2. Entering a new market or industry vertical.
  3. Positioning is unclear or inconsistent.
  4. Marketing and sales are not aligned.
  5. Growth has stalled despite strong product investment.
  6. You’ve raised funding and need marketing structure.
  7. You need senior marketing leadership quickly.
  8. Launching or defining a new category.
  9. Marketing activity feels busy but not decisive.
  10. You need a clear go-to-market narrative.

What Changes When I’m Involved

  • Clear, executable GTM narrative teams can rally around
  • Focused ICP and positioning that sales and partners can actually use
  • Disciplined prioritization instead of constant pivots
  • Operational rigor across marketing functions
  • Stronger executive confidence in marketing decisions
  • Revenue motion that scales without chaos

Proof

Generated $3M in qualified pipeline in three months for an Series C enterprise AI platform

Influenced $3B in marketing-attributed pipeline at HPE

Led category positioning and market entry strategy across global infrastructure markets, and early-stage companies

Testimonials

“As a pre-seed founder, I rely on Julia’s expertise to identify and validate real customer pain points and map a clear go-to-market strategy across direct and channel sales.”
— Founder, Stealth Pre-Seed

“Julia built and led the GTM curriculum for our Accelerator cohort. Her frameworks on ICP, Discovery, Naming, and Positioning clearly reflect her depth of experience and expertise.”
— Mala Ramakrishnan, Founder & Partner, Progressive Ventures

Ready to Bring Clarity to Your Go-to-Market?

If you’re entering a new market, repositioning your company, or rebuilding marketing for scale, let’s talk.

Schedule a Conversation